SEO Uzmanı 7

Arama motoru optimizasyonu, web sitelerini arama motorlarının daha rahat bir şekilde anlayabilmesine “taramasına” olanak sağlamlayacak şekilde arama motorlarının kriterlerine birebir hale getirilerek “web sitesinin optimize edilmesi” hedeflenen anahtar kelimelere ilgili arama motoru aramalarında yükseltilmesidir. İngilizcede ve Türkçede kısaca SEO (search engine optimization) olarak dışa vurum edilmektedir. Arama motorları arama neticelerinin suistimal edilmemesi kucakin bu kriterleri yayınlamamaktadır, fakat temelı ipuçları verilerek en azcaından nelerin gestaltlmayacağı konusunda bilgi vermektedir. İnternetin muhtıra evetşamda ve ekonomik anlamda gücünün artması neticesinde hızla yaygınlaşmaya esaslamıştır. Dijital pazarlamanın bir madun koludur.

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